vibe of the portfolio
SER SKN
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the venue
Houston Warehouse Studios
the vibes
The project
"Masculine" floral sculptures, in shades of brown and blue
Product styling + interview film set for a limited run skincare collection
Servante Cook's skincare line
Servanté Cook developed the SER SKN product line specifically for black men; a demographic that, in the founder's opinion, is culturally not encouraged to see itself as beautiful, or take care of itself in tender ways. As a dark-skinned man himself, Ser intentionally worked to overcome the internalized colorism he experienced within his own communities growing up, and wants to feed other black men counter-narratives that might help them nurture a proud relationship with the skin they're in, and reject skewed, whitewashed beauty ideals. Given that blackness is at once a singular cultural identity around which people can bond, and also a vast assemblage of diverse experiences and lifestyles, Servanté also sees self-compassionate narratives as a way to connect black men across those differences; a good in and of itself. No matter how little else Ser (as a queer man) might share in common with other black men (especially from older generations), he sees a shared passion for becoming one's favorite, healthy, thriving version of oneself as a bridge, and something as simple as educating interested parties on the joys and benefits of a good, easy skincare routine as one tool for building it.
THE brand lore:
the project details
For this branded photo and video shoot, I built Servanté a meadow in the SER SKN brand colors: cool, masculine blues and deep browns, with hints of honey, mauve and some purples to round out and deepen the palette. We also styled product bottles from the skincare line with tiny, hand-crafted botanical pieces atop textured cement plinths in the industrial setting of the Houston Warehouse Studios. In addition to capturing product shots (c/o both Ser's brand photographer Jontrice Murray, and my own go-to photography hire, Nadine Berns of Just Like Honey), we hired Fabian Mandujano and Gus Ruiz of Story Group to come in and film a short storytelling + promo video for Ser Skn. A project that helped Servanté distill and put into words what the brands was all about.
Watch the promo here:
the breif
the collaborators
Servanté Cook | Story Group | Jontrice Murray | Nadine Berns of Just Like Honey | Houston Warehouse Studios
We're black and we're strong, and we love the skin that we're in. So drink water, moisturize, and mind your business.
Servanté Cook is a lifestyle curator, cultural architect, and multidisciplinary creative. As Founder of Oqupi Houston and LinkUp HTX, he designs experiences at the intersection of art, community, and culture—empowering artists and sparking meaningful connections. He has dedicated his career to empowering artists and fostering spaces where creativity sparks connection and inspires change. His projects are designed to provide resources, amplify voices, and strengthen community bonds. See more at iamservante.com.
SErvanté cook
Hi, I’m Hannah — florist, folklore enthusiast, and your local moss goblin with a penchant for logistics planning
I run Edges Wild Studio, a one-woman floral design house where story, art, and botany meet. Whether you're planning a wedding that feels more like a spell than a ceremony or building an immersive brand campaign that needs a wild world to hold it in, I'm your gal. My work blends myth and material together, through meticulous planning, sharp creative instincts, and the occasional zip tie. I have a wealth of experience in weddings, editorial shoots, public art, brand launches, and many weirdly wonderful one-offs. I specialize in taking your vision (even the half-formed and too-strange-for-Pinterest) and giving it tactile, visual form that people remember. I would love to hear from you if you're ready to create something unrepeatable, unexpected, and intensely alive!
